TheoriePURE Ultra Gentle Hypoallergenic Shampoo – Plant-Based & Vegan – Fragrance-Free – Designed for Delicate Scalp Care – Pump Bottle – 400mL

Great stuff I would purchase it again. I love this. It helps my scalp and it helps my skin and it also stops the itching so if I were you, I’d try to purchase it theory is the best stuff I noticed it on here on Amazon so I gave it a try and I don’t have the problems I used to have so if you need something really good and really good for your hair get theory

I love this shampoo. Due to some medical stuff, I currently have a very sensitive scalp and ongoing skin issues. I tried to the Vanicream "free and clear" shampoo. It is supposed to not have a smell and it smells like coconut (a smell I hate) and just put a bunch of knots in my curly hair.I also tried the Vanicream conditioner, which did absolutely nothing, so I had to put a bunch of leave-in conditioner in my hair to be able to comb it, defeating the purpose of not using anything with fragrance (the Theorie conditioner has a similar problem, but is nowhere near as bad). That shampoo also made my scalp itch. This Theorie shampoo is great.I'm not sure what other reviewers meant by it not sudsing up (not a requirement to get hair clean), which it does. I also don't have to use it twice to feel like my hair is clean, even if I skip a day. Definitely recommend trying it, especially if less expensive stuff has not worked for you.

Leaves my hair clean without any buildup.

I used to use the Aveeno sulfate free shampoo with seaweed, and it worked great. Then they discontinued that line, and I tried all the replacement options in the Aveeno line, which I've trusted since I was a kid having oatmeal baths after a sun burn. But every single one of them, while claiming to be sulfate free, gave me an allergic reaction. This shampoo, however, has given me the first shower experience in almost a year that didn't end with red burnt splotches on my face and scalp. It's not cheap, but it's not that expensive either as far as a specialty product goes. Thank you for making this product, and please keep carrying it!

The product itself is terrific. The packaging method allows the pump stem to move during shipping, pumping the shampoo to squirter inside its protective bag. It wasteful. A solution would be to snap a removable collar onto the pump stem that would assure the expensive content won't be wasted due to poor packaging.Have ordered this product twice, both times it arrived like this.

I love this shampoo. It lathers beautifully and leaves my hair soft.

Bottle was leaking in packaging so lost part of product. Return option did not give option for refund or $ for damaged bottle without agreeing to bring in product.

I have been happy with this (super sensitive nose) and no reactions, I do smell a little something w/ the matching conditioner so stopped using that, Just the shampoo has been working, Like the Pump dispenser too, Only issue has been Amazon shipping it unprotected in a box so it bounces around and leaks during shipping, 3 straight times now, Company itself did make things right on one shipment so customer service point's thereUPDATE Jan 2025 Probably jinxing it but this has been great shampoo, bumping up to 5 stars from 4Please do not mess with this Theorie :-)